Building a Brand
Tina Reynolds and Mia Lopez, from Uptown Studios, present a creative and fun, hands-on workshop on communicating your organization’s purpose and vision. Attendees will learn how to find themes and patterns in how their teams talk about their department using Human-Centered Design techniques. They will have a hands-on experience by creating a brand promise for SiOC and will learn how they can use the same technique for their departments.