Presentations include:
Working With the Media in the Social Media Age
Sonya Sorich, Sacramento Business Journal
Planning a Successful News Conference
Karen Terrill, Media Survival Group
Creating Compelling Content with Livestreaming and Smartphone Video
Kerry Shearer, longtime Public Information Officer and broadcaster
SMART Content Is King: How SEO and Digital Strategy are Transforming PR In The Public Sector
Katie Mothersell, Digital Strategist, Sagent
Structure Equals Freedom: Planning, Building and Implementing an Effective, Results-Oriented Communications Plan
Jessica Rhodes, Director of Strategy, 3Fold Communications
Plus Social Media mini-presentations